Nice is Not a Biscuit : How to Build a World-Class Business by Doing the Right Thing

Peter Mead
Paperback
224 pages

100 lessons from one of Britain's most successful businessmenYou must know businesses or leaders that seem to have it all - loyalty and success in equal measure. Do you aspire to the same, but worry that 'nice guys finish last'?In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetime's thought about the right way to do business. His 100 entertaining lessons include:How to be a boss and a human being at the same timeWhy trust in your brand is so preciousHow to gain a share of both heads and heartsNice is not patting people on the head.

It's every person respecting every other person. Do that and you create a great business. It's a credo for life.